64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader Kevin Roberts.


This book 64 Shots — a shot being a fast swing, an injection, a strong drink, an explosive charge, a Moon shot — is designed to help leaders succeed in today’s ultra-turbulent world. I wrote it to bring a sense of optimism to a Volatile, Uncertain, Complex, and Ambiguous era. VUCA forces are eroding the ground under every organization and individual. Technology, in particular, has sparked an incredible moment. Industries, companies, and entire societies are being reset at record pace. Falling behind or getting ahead in life is an intense high-speed contest.

I have distilled 64 shots for leaders and aspiring leaders to meet today’s extraordinary demands. Leadership is the defining difference in any field, and leading people in a crazy world requires a wider range of skills and emotional capabilities than ever. A leader’s skillset has to be meta, macro, and micro; soft and hard; strategic and creative; directional and executional.

The book is inspired by Saatchi & Saatchi which is the central current in my business life. I spent 20 years as a client, then 17 years as Saatchi & Saatchi’s global CEO, and one year as Executive Chairman, which evolved into Chairmanship. The Lovemarks book series was my means of reframing the industry I found myself in; leadership, however, is my passion. 

These 64 shots assemble everything I’ve learned in business to propel the 21st-century leader. They are the basis of my operating style, teaching method, frameworks and formats, and forward focus. Their launch pad is the wisdom of a pantheon of leaders across fields and time. 

In these crazy times, everyone must lead. My goal with 64 Shots is to liberate you, the leader, from mind-numbing management literature. This book is meant to inspire, unleash, and entertain you. These 64 jabs to the solar plexus are quick sets of illumination, activation, and acceleration. Different shots will help different people. Go straight to what helps most, or read the book cover-to-cover for the full treatment on leadership. There is a linear logic to the shots but each set of four is a stand-alone idea.

64 Shots comes from the worlds of business and sport. It is for anyone leading any group of people anywhere. I hope there is something here that will inspire you, and help you set others free. And whatever you do, make sure you take the shot.

"Kevin Roberts does, well, a Kevin Roberts hat trick. 
64 Shots is pure Roberts magic—practical as hell, applicable in the next 15 minutes, a life guide, and pure inspiration in terms of both content and design."

–Tom Peters


"We get 50 books a day at Bloomberg, every day, all year, and 64 Shots is far and away the most gorgeous and beautiful book to have walked in the door in years. 64 Shots is my book of the summer."

- Tom Keene, Editor-at-Large, Bloomberg

Media Coverage:

Words of wisdom from advertising legend Kevin Roberts – PR Week

Saatchi & Saatchi chairman Kevin Roberts talks to PRWeek about leadership

Especially in the context of running creative businesses; the implications for marketing of advertising, PR, and other disciplines converging on the same space; the pursuit of the big idea; inspiration from exceptional human beings who transcended their chosen activity, such as recently deceased boxing legend Muhammad Ali; and why Cannes ain’t quite what it used to be...

The Radical Optimist: Saatchi & Saatchi’s Kevin Roberts On How To Lead In A Crazy World – Forbes

Monica Wang of Forbes writes:

"Do you think we live in a crazy world?” Kevin Roberts asked me on a sunny afternoon, sitting with his back to the Hudson River waterfront glistening outside of his 16th-floor office window. The 66-year-old chairman at Saatchi & Saatchi Worldwide and head coach at Publicis Groupe certainly thinks we do. In fact, there’s a term for it — VUCA, which means volatile, uncertain, complex, and ambiguous...

Kevin Roberts: Putting the E in Cumbria - InCumbria

Saatchi & Saatchi chairman writes for In-Cumbria on creative leadership

The keyword in the title of my new book 64 Shots: Leadership in a Crazy World, is “crazy.” It’s a crazy world. Leicester City? That’s crazy. Trump? Crazy. Here are two (of 64) ways Cumbrians can bounce back from the Winter mayhem of this crazy world.


Kevin Roberts introduces "64 Shots", why he wrote the book and who it is for.


With Tom Keene on Bloomberg Surveillance who takes a look through the "georgeous, spectacular, smart book" 64 Shots and we discuss what the goal is for current and future leaders. We also look back on former U.K. leaders as the nation prepares to vote on the Brexit referendum. June 17, 2016



The subtitle of my new book 64 Shots (out June 21) “Leadership in a Crazy World” was an apt context for the conversation on Bloomberg Surveillance with newsman Tom Keene, and his co-hosts Vonnie Quinn and Francine Lacqua. We talked about the role of advertising and messaging in the US presidential race, the image of London Mayor Boris Johnson, as well as the challenge of advertising to the millennial generation, and the blurring of age lines in modern media. Check out these two clips:



Kevin Roberts is an international business leader, founder, and educator. His company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership.

A CEO for 22 years, Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value. 

Born and educated in Lancaster in the north of England, Kevin started work in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he was appointed CEO of Pepsi-Cola Middle East; and was then Pepsi’s CEO in Canada, over-taking Coke in the ‘Cola Wars.’ Between 1997 and 2014 he was CEO Worldwide of Saatchi & Saatchi. He retired as Chairman of Saatchi & Saatchi in 2016.

His books include 64 Shots: Leadership in a Crazy World (2016) and 'Lovemarks: The Future Beyond Brands' (2004), published in 18 languages. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009.

An Honorary Professor in leadership, innovation, and creativity at universities in England, Canada, and New Zealand, Kevin advises national organizations and global brands across commerce, media, and sport. 

In addition to current roles as Chairman and business ambassador, he is a former director of the New Zealand Rugby Union and former Chairman of USA Rugby. In 2013, Kevin was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Thought leadership: Archived speeches 1997-2016: Tweets @krconnect.  



Based on an international business career that broke every rule, 64 Shots is Roberts’ blueprint for leaders to win in turbulent times.

with the 64 Shots method
you will learn how to:

  • Become a creative leader,
    as everyone in a crazy world must
  • Inspire greatness in other people
    to perform at peak
  • Build competitive advantage
    by making things happen
  • Develop mental toughness
    to break through life’s barriers
  • Unleash soft power to achieve
    maximum velocity.


June 21, 2016

“For leaders and aspiring leaders to meet today’s extraordinary demands. Leadership is the defining difference in any field, and leading people in a crazy world require a wider range of skills and emotional capabilities than ever.



Press Release: April 14, 2016

Kevin Roberts’s “64 Shots: Leadership in a Crazy World,”
 Culmination of Saatchi & Saatchi Chairman’s Leadership Theory and Business Wisdom—from powerHouse Books on June 21, 2016. Punchy, Hard-Hitting, Provocative, and Inspiring, New Compendium from Publicis Groupe Head Coach Draws upon the Legacy of Lovemarks...

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ISBN: 978-1-57687-771-5, $24.95 US/CAN



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Sara Rosen
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