Kevin Roberts is an international business leader, founder, and educator. His company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership.

A CEO for 22 years, Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value. 

Born and educated in Lancaster in the north of England, Kevin started work in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he was appointed CEO of Pepsi-Cola Middle East; and was then Pepsi’s CEO in Canada, over-taking Coke in the ‘Cola Wars.’ Between 1997 and 2014 he was CEO Worldwide of Saatchi & Saatchi. He retired as Chairman of Saatchi & Saatchi in 2016.

His books include 64 Shots: Leadership in a Crazy World (2016) and 'Lovemarks: The Future Beyond Brands' (2004), published in 18 languages. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009.

An Honorary Professor in leadership, innovation, and creativity at universities in England, Canada, and New Zealand, Kevin advises national organizations and global brands across commerce, media, and sport. 

In addition to current roles as Chairman and business ambassador, he is a former director of the New Zealand Rugby Union and former Chairman of USA Rugby. In 2013, Kevin was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Thought leadership: Archived speeches 1997-2016: Tweets @krconnect.  



Based on an international business career that broke every rule, 64 Shots is Roberts’ blueprint for leaders to win in turbulent times.

with the 64 Shots method
you will learn how to:

  • Become a creative leader,
    as everyone in a crazy world must
  • Inspire greatness in other people
    to perform at peak
  • Build competitive advantage
    by making things happen
  • Develop mental toughness
    to break through life’s barriers
  • Unleash soft power to achieve
    maximum velocity.


June 21, 2016

“For leaders and aspiring leaders to meet today’s extraordinary demands. Leadership is the defining difference in any field, and leading people in a crazy world require a wider range of skills and emotional capabilities than ever.